Think Fast, Talk Smart: Communication Techniques

We’re constantly bombarded with competing images, messaging, and bids for our attention, thus it’s increasingly important to be familiar with the research behind what engages people to ensure your message gets heard. In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Zak says. “It’s more about understanding the factors that actually engage people or open them up to your idea and maybe get them to see something a little bit differently.”