Do in-house B2B communicators value creativity?
Mar 12 2024
42 mins
On the show today, I’m chatting with Jo Ogunleye, B2B Communications Lead at Google UK and Laura Wheeler, Head of Communications UKI, Middle East, Turkey and Africa, Google Cloud.Both are B2B communicators, and we’re going to talk about what creativity looks like in B2B communications, how it can be used and how it can be integrated across the appropriate B2B channels.Thanks to