The Shopify Solutions Podcast

Apr 24 2024 277

The Shopify Solutions Podcast artwork

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

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Scorecard for your Shopify Store

Apr 24 2024 14 mins

4/24/24 - Episode 131Episode SummaryIn this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systema

5Xing a Shopify Store

Apr 10 2024 66 mins

4/10/24 - Episode 130Episode SummaryIn this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this. SHOW LINKS Reptichip - https://reptichip.com/VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store HELP THE PODCASTLeave a

Event Strategies for Shopify Stores

Mar 27 2024 15 mins

3/27/24 - Episode 129Episode SummaryIn this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email address

Making Your First Video

Mar 13 2024 28 mins

3/13/24 - Episode 128Episode SummaryThis podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due

Building Your List Through Other Channels

Feb 28 2024 14 mins

2/28/24 - Episode 127Episode SummaryIn this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of thei

Video Content in eCommerce

Feb 14 2024 32 mins

2/14/24 - Episode 126Episode SummaryThis episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach a

How Aggressive is your Marketing?

Jan 31 2024 40 mins

1/31/24 - Episode 125Episode SummaryIn this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company adve

Add This Page for SEO

Jan 17 2024 7 mins

1/17/24 - Episode 124Episode SummaryThis episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The po

47 Ideas for Post-Purchase eMail Flows

Jan 03 2024 21 mins

1/3/24 - Episode 123Episode SummaryIn this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of e

Using AI in Customer Support

Dec 20 2023 20 mins

12/20/23 - Episode 122Episode Summary:This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems