56 - Branch: from an MBA project to a unicorn with Mada Seghete
May 03 2022
48 mins
A decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of the cofounders of Branch, the wildly successful mobile marketing and measurement platforms, Mada had a front row seat to the rapid rise of mobile marketing and with it the need to define