Zig When They Zag

Jun 22 2021

Zig When They Zag Podcast artwork

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

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Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking

Jun 22 2021 29 mins

Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends."However, each business is unique. There's no "one-size-fits-all" approach that can yield consistent results across products, industries, and demographics. What to Ask InsteadPlatforms and mar

Zig When They Zag - Season 2, Episode 7: 5 Reasons Marketing Takes Time

Jun 08 2021 35 mins

"How long will marketing take to start working?" The truth is that marketing takes time to produce results because it's not a switch you flip on and off. It's more like an engine you have to get going up to speed slowly.1. No One Knows Who You AreAs with person-to-person relationships, becoming familiar takes time. You wouldn't jump right into marriage on t

Zig When They Zag - Season 2, Episode 6: 5 Reasons Why Your Marketing Isn't Working

Apr 27 2021 28 mins

5 Reasons Why Your Marketing Isn't WorkingIn this episode, Jessica and Kevin discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts.1. Incorrect Brand PositioningAre you talking about your business in a way that your customers are willing to learn about it? Many business owners struggle with marketing because they d

Zig When They Zag - Season 2, Episode 5: 5 Marketing Things To Start Doing Right Now

Apr 13 2021 30 mins

5 Marketing Things You Should Be Doing Right NowJessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Remember the "Roaring Twenties?" Well, we're about to enter another "Roaring Twenties" in this century.Here are the five marketing things you should be doing right now.1. Talk to Your CustomersWe've been askin

Zig When They Zag - Season 2, Episode 4: The Difference Between Brand Building and Lead Generation

Mar 23 2021 27 mins

Difference Between Brand Building and Lead GenerationThere’s more than one kind of digital marketing approach. While most companies will benefit from brand building activities, not all businesses are a great fit for digital lead generation. In this episode, Kevin and I discuss the differences between the two styles of digital campaigns. Enjoy!What is Brand Building?Brand building

Zig When They Zag - Season 2, Episode 3: What Are Marketing Goals?

Mar 09 2021 23 mins

What are Marketing Goals?How can a company set intentional growth goals for the year after simply making it through the year 2020? In this episode, Jessica Scanlon and Kevin Ring dive into marketing goals. Know Where You Want Your Business to go this YearMost business leaders have their goals in mind and know where they want to go, but they don't know how marketing applies to

Zig When They Zag - Season 2, Episode 2: The Importance of Doing Things In Order

Feb 23 2021 35 mins

The Importance of Doing Things in OrderWhy not jump into all the marketing services at the same time?Is marketing strategy worth it?In this episode, Jessica Scanlon and Kevin Ring discuss how important it is to do things in order when it comes to executing on marketing.Focus on How You Deliver the Maximum ValueJessica talks about the early days of Hot Dog Marketing when she began c

Zig When They Zag - Season 2, Episode 1: Keys to Success in 2021

Feb 09 2021 21 mins

How do you balance a strategic plan and flexibility?How can you plan for a year that already seems like it'll be unpredictable?Jessica Scanlon and Kevin Ring discuss how to win in business in 2021. They talk about how to take the lessons learned from the wild ride that was 2020 and apply them to have a successful year in business, even when things don't turn out like you

Zig When They Zag - Episode 18: What is Brand? Part 3: Customer Experience

Dec 15 2020 29 mins

In this episode, Jessica Scanlon and Kevin Ring discuss the customer experience aspect of a company's brand. Customer experience is the holistic experience customers feel and encounter with your brand, product, or service. It's important to have a framework built around the customer experience so it can be protected, no matter who the customer is interacting with.Customer

Zig When They Zag - Episode 17: What is Brand? Part 2: Value Proposition

Nov 27 2020 29 mins

What is a Brand?: Value PropositionWhat do customers value from your company?In this episode, Jessica Scanlon and Kevin Ring talk about the value proposition aspect of a company's brand. The value proposition is what the customer needs to be done and what your company does. A value proposition is not just meeting the needs of the customer, it's creating an experience.Know