CMO Pulse Series

Oct 11 2022
CMO Pulse Series Podcast artwork

Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via [email protected]

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Recruiting with a Marketing Mindset, with Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM

Oct 11 2022 26 mins  
Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world, including why talent acquisition is just as crucial to a company's bottom line as marketing strategies.In this episode, Jeaneen unpacks some of the latest trends impacting today's evolving wor

Embracing Change in the Workplace with Jaime Punishill, CMO at nCino, Inc.

Oct 04 2022 29 mins  
nCino, Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity.In this episode with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Jaime shares his approach to navigating the new workplace norms and thriving in a technology-driven worl

Leading with a Unified Personal Experience for the Consumer with Nikhil Behl, CMO of FICO

Sep 27 2022 28 mins  
FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive, and an end-to-end exper

Brand Thinking Meets Analytics Driven Growth with Nick Fairbairn, CMO of Gabi and VP/GM D2C Insurance & Auto at Experian Consumer Services

Sep 20 2022 23 mins  
Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse. In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with customers about using innova

Creating Meaningful Experiences for Diverse Audiences with Kellie Specter, Chief Marketing and Engagement Officer at The WNET Group/ Adjunct Professor, Fordham University

Sep 13 2022 28 mins  
Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Coms

Inspiring Wellness through a Hybrid Experience with Josh Todd, CMO of Mindbody

Sep 06 2022 31 mins  
While wellness is traditionally an in-person experience, the pandemic required Mindbody to hustle into other opportunities to assist companies and individuals live better and happier lives. Its CMO Josh Todd embraced hybrid options like online classes to foster connections.In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comsc

Becoming a Leading Liquor Brand on Social Media with Charlie Maas, Former CMO of RumChata and Chief Revenue Officer at Maas Family Office

Aug 30 2022 42 mins  
Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest. He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory way, during this fireside chat wi

Building and Maintaining Culture with Dana Marineau, CMO at Rakuten Rewards

Aug 23 2022 29 mins  
Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences.In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths in both brand management and perf

Leading the Marketing Efforts at Harvard Business School, with Brian Kenny, Chief Marketing and Communications Officer

Aug 16 2022 30 mins  
When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP

Innovating in the Virtual World with Mick Hollison, President at Cloudera and Advisory Board Member at Epic Ventures

Aug 09 2022 26 mins  
A self-confessed conceptual thinker, Mick Hollison, the President of enterprise data cloud, Cloudera, is a proponent of data-driven decision-making who believes even intuition is based on the brain’s data around experience. He believes one of the great benefits of the cloud-era data platform is enabling customers to work with massive data sets that are also machine learning orien